Its been sometime since my last post, been busy with loads of assignments at IE and work stuff eating the rest of my time.
Here is something interesting for companies who are really wondering on things to do to build a community. This example is of threadleass.com- a tshirt company. If you are wondering what a tshirt company is doing in a digital marketing blog, its simply because they made a $30 Million without an investor backing, and used the web as a sourcing partner. A model which everyone talks a lot about- Crowdsourcing.
The slide share presentation would give you a better idea on what I am talking about:
The second last slide talks about why this company came out to be special for me:
- Its not just Web 2.0 where ppl talk a lot just about technology and stuff
- More than a community – Its about creating a Fan base!
- Engaging and Playful – Great promotions , Great brand engagement tactics
- Its big business $$ – $30 Million without any of those VC’s to harass you
- Quality – Good communication to customers, asking right questions for better stock management
- No big investor backing! – Ya I keep saying this.
- No Harvard guys in here
If you found it interesting, do mention it somewhere in your community 🙂
BTW expect a lot more postings, as I got a summer break at IE right now from this friday on. Happy Sharing.
The Digital Age 