Reaching consumers throughout their Media Day

I came across a very good visual on how much digital should change the marketers view of the  consumers, especially the digital migrants and working population of 25+.

I can completely connect myself to this particular visual, May be a lot more of you can as well.

Just confirming my belief in digital, an old quote from Media baron Rupert Murdoch –“I dont know anybody under 30 who has ever looked at a classified advertisement in a newspaper”